The Right Thing - The Smart Thing

Why the Emperor Penguin?

Glad you asked!

Like many people we like penguins and it seemed like a bit of a play on our Win-Win-Win philosophy but more than that...

Few other animals, suitable for a mascot, embody the sense of community and cooperation like the Emperor Penguin. In order to survive the dreadfully long and harsh winters in the Antartic, the Emperor Penguins (both male and female) must contribute in amazing ways. Each Emperor Pengiun does its part to help the community.

At the risk of being overly dramatic, we think business is the same. In order to survive, businesses need support from their customers and the community and should support them in return. It's the Right Thing. It's the Smart Thing!